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Sending Email
Use different FROM and REPLY TO addresses
Have replies to your mailings be sent to a different address than your FROM address.

When sending your emails, a new Reply-to field has been added underneath the FROM address fields. By default, the address that appears here will be the same as the FROM address. By changing this address, you can change which email address will be used when people click to reply to your message in their email program.

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The Standard Email Header
Add text to the top of every outgoing email message.

This feature allows you to define a standard header that will appear at the top of any outgoing email sent from your account. You can specify both plain text and HTML versions of this content. This header will only appear in email messages and not on any micro-site pages.
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New subscription management tool: The Report Abuse link
Link at bottom of email provides feedback about your email practices.

People with overloaded email boxes are applauding the advanced spam reporting features that many ISPs, such as AOL, Hotmail, and Yahoo, are providing. The only problem with this is that these features have become an easy out for when people want to unsubscribe to your newsletter. What they don’t realize is when they use this option that a) they are not necessarily removed from a mailing list, and b) the action that they are hoping for (a spam alert or a removal from the list) often doesn’t filter back to the publisher, so you will be unaware of the subscriber’s intentions.

We have answered this problem with our new Abuse Handling feature. This feature adds an additional link at the bottom of every outgoing email message. This link appears under the Unsubscribe link, with the label of “(Report Abuse) and remove me from this list.”

Now you, as a publisher, are actively soliciting subscriber feedback and, in turn, you will be able to track the number of abuse complaints you are getting in the reporting system.
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Bounce Management with Improved Headers
Show your choice of FROM address, instead of the special Bounce address

The special bounce address is now hidden in the email header so that the FROM address on the email that is delivered will match the FROM address provided on the Send as Email page. The special bounce address will no longer visibly appear to the recipient on most email systems.

For example, prior to this change, emails that make use of the bounce manager sent from joe@mycompany.com would show an address similar to bounce@mycompany.[domain].net in the FROM line of the email. Now the email will show the actual email address of the sender: joe@mycompany.com.

The older method is still supported. To switch back to this method, go to Publishing Options from the Main Menu and change the Bounce User Address setting under Email Options. The new default option is [[FROM ADDRESS]]. To switch back to the prior default, choose the [[FROM USER]] setting or one of the other custom options below it.

 
Undeliverable Emails Subtracted from Email Job
Additional functionality added to bounce management

Subscribers known to be undeliverable will not be sent to the mailer and are automatically substracted from the mail job. Undeliverable addresses include emails that have been returned to the Bounce Manager and were classified as "bad addresses".

This change was made to prevent the repeated delivery of email to email addresses that are invalid or are no longer in use. By subtracting these addresses automatically from mailings we are reducing the volume of unnecessary email flooding ISP and corporate mail servers. In addition, this makes the use of email within your account more efficient - especially when sending quantities of email that go above the number included with your account plan.

Once an email address is returned as a "bad address", it is marked as an "excluded". To add these addresses back to your mailing list, use the Bounce Manager or the Search and Manage tool to edit the subscriber record. At this time you can make any necessary changes to the email address to fix it. After you save the subscriber record, the email address will no longer be excluded and will again be part of future mailings.

The number of undeliverable addresses is indicated on the Email Confirmation page which is displayed after the Preview screen. This number is recalculated each time you initiate a mailing. The actual number of emails sent and recorded in the billing system is computed by subtracting the number of undeliverable addresses from the total number of addresses selected for the mailing.

 
Improved Send as Email page
Personalization helpers and a new layout

The Send As Email page has been redesigned to accomodate the new Plain Text template and the new sub-list functionality. In addition, for accounts that use personalization, it is now easy to add personalization tokens into the FROM address and SUBJECT line of the message.

Under the Email To section, the new List Selector can be found. The List Selector is a pop-up window (which is opened by clicking the up arrow icon) that lets you select one or more sub-lists. Only opt-in/opt-out sub-lists can be used for delivering email. If you select more than one sub-list, the lists will be merged together to remove any duplicates before the mailing is sent out. So if a subscriber is in both List A and List B and you send your mailing to both List A and List B at the same time, the subscriber will receive only one email.

The new Personalization Helper is a pop-up window that is opened by clicking the icon next to the FROM and SUBJECT boxes. Use this helper to add special tokens to the 'FROM' address or Subject of your message.

 
Change to Subscription Management Links
New links improve visibility of operations and are less likely to be caught by spam filters

The format of the links appearing at the bottom of each HTML email have been changed. These changes were made to improve the visibility of these links and to clarify what they do. In addition, we have changed the wording slightly to help prevent email content filters from mistaking an opt-in newsletter as spam.