Total Channel Communications

How it Works

Total Channel Communications is called two-tier communications because your e-newsletter includes content targeted at your channel partners, along with content meant for both those channel partners and their customers - your ultimate end-users. See diagram below. Total Channel Communications provides the channel with an easy way to syndicate your content to their customers. It also provides readership analytics so that you understand how partners and end-users react to that content.

Total Channel Communications was designed for easy implementation by your own company and by your partners, who may have limited resources. There’s no software to install and maintain, because Total Channel Communications is provided as an Internet-based service. We handle hosting, subscription list segmentation and management, and e-newsletter distribution.

e-Newsletter Publishing Made Simple for You and Your Partners

An intuitive user interface makes a Total Channel Communications e-newsletter simple to publish. No HTML or programming skills are required. In just a few clicks you can upload content (PDF, Word, PowerPoint, images, etc.) into an e-newsletter template custom-branded with your company’s graphics and name. Files are automatically converted to HTML, and can be edited online. Communications can be personalized with the recipient’s name.

Our powerful email engine will distribute your e-newsletter immediately to your channel partners.
With one click, those partners can then reach a simple menu and, in a few quick steps, forward both your information and their own to end-customers. That's it.

That's all that it takes for you and your channel partners to publish highly-professional e-newsletters using Total Channel Communications.

Readership Analytics Provided Real-Time

Every time that you publish to your channel partners, we provide you with updated information on your channel partner recipient population along with open and delivery rates. In addition, our content-tracking engine will provide readership analytics that show which articles were read the most by your partners.

In turn, for each channel partner you get instant market data: top-level reports indicating unique clicks, unique opens, most-read content, survey responses and comparison data for that partner’s base of end-customers.

A Simple and Elegant User Experience

The whole process from beginning to end is a snap. IMN's online tools and user interface can be configured to fit your particular channel communications needs. Here is a typical example:

STEP 1: Easily create and deliver an email newsletter for channel partners
using IMN's powerful e-newsletter editing tools.

STEP 2: Upon receipt of their email newsletter, the channel partners
click through to the simple IMN interface where they can upload
their customer lists, add their logos and pictures, and add optional
articles.

STEP 3: When ready, the channel partner then clicks to send the
e-newsletter to their end-customers.